The View From Here

Thursday, May 10, 2007

Second Opinions: Take Two Aspirin and Call Me in the Morning | Marketing Profs Daily Fix Blog

Drew hits the nail on the head with this one:
Second Opinions: Take Two Aspirin and Call Me in the Morning | Marketing Profs Daily Fix Blog

I recall a client who wanted to redo almost every aspect of her logo that was professionally designed by another marketer. As I was trying to build up my marketing business, I took on the client. I should have listened to my instinct. We worked for two months re-doing the logo. She needed to change the spacing of words, tints of colors, everything. The worst part is, I let her do it. I allowed her to override my sense of design, which is normally very good. I don't list her logo as something I did. I never mention it. It's not something I'm proud of.

It's a hard lesson to learn: There is a reason someone is willing to pay me for my expertise...because I am the expert. I'd love to say that I haven't compromised since. But, alas, I have; just not to the extent I did that first time. I think Drew is correct. We do need to remind clients that we're the experts here and we really do know what we're doing.